Booked appointments
Every campaign is measured against real bookings — not clicks or impressions.
Google Ads & SEO for Healthcare Clinics
Turn Google searches into booked appointments
Google Ads and SEO for physiotherapists, chiropractors, counsellors and multidisciplinary clinics — measured in real appointments, not clicks.
Finally, a digital marketing agency that clinic owners can trust.
Google Ads
Physiotherapy clinic · anonymized
~39Booked appts / mo
~$25Cost per booking
55.6%Conversion rate
SEO
See the full case studies
Chiropractic clinic · anonymized
175Calls / mo
Top 2Map rankings
92%Top-3 map coverage
Real client results, shown anonymously. Results vary by clinic, market and budget.
Google Partner
5.0 · 137 Google reviews
Google reviews
What our clients say
What we optimize for
Booked appointments beat vanity metrics
You care about a full schedule, the right patients and a cost per booking that makes sense. So that’s exactly what we build campaigns and reporting around.
Qualified calls
We track and score the phone calls that actually come from your ads.
Cost per appointment
We optimise toward a cost per booked patient that works for your clinic.
Lead quality
The right patients, for the services you want, in your service area.
We don’t chase: Impressions Click-through rate Keyword counts “Traffic” with no context
What we do
Two ways to win on Google
Get your clinic found on Google two ways — paid search (Google Ads) for immediate, trackable bookings, and organic search (SEO) that compounds over time. We do both, and connect them to real appointments.
Paid search
Google Ads
Best for immediate, trackable bookings from high-intent searches.
- Top-of-page for high-intent searches
- Call, form & appointment tracking
- Tight keyword & negative-keyword control
- Geo-targeting & full budget control
Organic search
SEO & Local Search
Lasting visibility that keeps working without paying per click.
- Local SEO & Google Business Profile
- First-page organic rankings
- Service & location content, technical SEO
- AI / LLM search visibility
Paid brings fast, trackable bookings; organic compounds over time. Together, you own more of the search results page.
Featured results
Proof from both channels
Real results from two live campaigns, shown anonymously to protect our clients’ privacy — one paid (Google Ads), one long-term SEO.
Physiotherapy & kinesiology clinic
June–July results≈8×▲ 697%More booked appointments
~$25Cost per booked appointment
~39Booked appointments / month
930▲ 9%Clicks
12,232▲ 18%Impressions
55.6%▲ 49%Conversion rate
Two months of Google Ads for a physiotherapy & kinesiology clinic, with bookings tracked through to Jane. Booked appointments grew nearly eight-fold versus the prior period. Client details withheld for privacy.
Multi-location chiropractic clinic
4-year local SEO campaign175Calls / month from local search
92%▲ from 0%Top-3 map coverage · 1 km core
67%▲ from 40%Top-3 map coverage · 6 km grid
774Website clicks / month to key pages
Top 2Organic rank · key keywords
71%AI-search recommendation coverage
Four years of local SEO for a two-location chiropractic clinic — dominating the Google map pack, ranking top for key keywords in both cities, and showing up in AI recommendations. Thousands of new patients over the campaign. Client details withheld for privacy.
Healthcare expertise
Clinic campaigns need more care than a generic setup
Healthcare searches are local, competitive and full of intent. We build Google Ads and SEO around real patient actions — not just clicks.
Physiotherapy
Reach people searching for the treatments you offer, and see which ads book real appointments.
Chiropractic
Get noticed in a busy local market — without paying for clicks that never book.
Counselling & therapy
Sensitive searches handled with care — respectful ads and private, accurate tracking.
Multidisciplinary
Spend follows capacity — split across your practitioners, services and locations.
How it works
A simple, honest four-step process
01
Understand the clinic
Your services, geography, capacity, and current ads, website and tracking.
02
Build the campaign
Keyword structure, geo-targeting, negatives, and call, form and appointment tracking.
03
Launch & learn
Watch search terms, calls, forms, appointments, lead quality and cost per conversion.
04
Improve & scale
Scale what books patients across paid and organic — the top services and locations.
Real people, not a black box
Your campaign is managed by a real strategist
AI helps us research faster, but real strategists control your work — Google Ads structure, bids and search terms on the paid side, and content and rankings on the SEO side.
Google Ads
Stephen Johnson
PPC Lead
10 years’ experience · Vancouver
Google Ads
Adam Ellard
PPC Strategist
4 years’ experience · Vancouver
Google Ads
Landen Kielpinski
PPC Strategist
Google Ads delivery
SEO
Dan Thompson
SEO Lead
10 years’ experience · Calgary
SEO
Sophie McCammon
SEO Strategist
SEO & local search
Questions clinic owners ask
Frequently asked questions
Book a strategy call
Ready to book more appointments?
Book a no-pressure strategy call and we’ll review your clinic, market and current advertising opportunities.
If we don’t think Google Ads is a good fit, we’ll tell you.
Prefer to book directly?
Choose a time on Calendly or call 778-899-2331.
Request your strategy call
Tell us a little about your clinic and we’ll review it before we talk.
Thanks — we’ve got your details.
We’ll review your clinic and reach out to arrange your no-pressure strategy call.
Pick a time on Calendly