Google Ads & SEO for Healthcare Clinics

Turn Google searches into booked appointments

Google Ads and SEO for physiotherapists, chiropractors, counsellors and multidisciplinary clinics — measured in real appointments, not clicks.

Book A Free Strategy Call See Our Results

Finally, a digital marketing agency that clinic owners can trust.

Nearly 10 years of Google Ads & SEO
Google-certified strategists
Full access to your account
Calls, forms & appointment tracking
No-pressure strategy call
Canadian agency

Google reviews

What our clients say

What we optimize for

Booked appointments beat vanity metrics

You care about a full schedule, the right patients and a cost per booking that makes sense. So that’s exactly what we build campaigns and reporting around.

Booked appointments

Every campaign is measured against real bookings — not clicks or impressions.

Qualified calls

We track and score the phone calls that actually come from your ads.

Cost per appointment

We optimise toward a cost per booked patient that works for your clinic.

Lead quality

The right patients, for the services you want, in your service area.

We don’t chase: Impressions Click-through rate Keyword counts “Traffic” with no context

What we do

Two ways to win on Google

Get your clinic found on Google two ways — paid search (Google Ads) for immediate, trackable bookings, and organic search (SEO) that compounds over time. We do both, and connect them to real appointments.

Paid search

Google Ads

Best for immediate, trackable bookings from high-intent searches.

Top-of-page for high-intent searches
Call, form & appointment tracking
Tight keyword & negative-keyword control
Geo-targeting & full budget control

Book A Strategy Call

Organic search

SEO & Local Search

Lasting visibility that keeps working without paying per click.

Local SEO & Google Business Profile
First-page organic rankings
Service & location content, technical SEO
AI / LLM search visibility

Grow organic traffic

Paid brings fast, trackable bookings; organic compounds over time. Together, you own more of the search results page.

Proof from both channels

Real results, shown anonymously to protect our clients’ privacy. The Google Ads example is live; the SEO example is a placeholder until we add an approved clinic result.

Google Ads · Paid search

Physiotherapy & kinesiology clinic

British Columbia · appointment-based practice

June–July results

≈8×▲ 697%More booked appointments

~$25Cost per booked appointment

~39Booked appointments / month

930▲ 9%Clicks

12,232▲ 18%Impressions

55.6%▲ 49%Conversion rate

Two months of Google Ads for a physiotherapy & kinesiology clinic, with bookings tracked through to Jane. Booked appointments grew nearly eight-fold versus the prior period. Client details withheld for privacy.

SEO · Organic search

Organic growth case study

Awaiting an approved healthcare SEO example

—Placeholder

First-page rankings for target services

—Placeholder

Organic appointment enquiries / month

What it looks like: Rising local-pack visibility for high-value services and more organic calls and form fills. Real figures drop in here.

Healthcare expertise

Clinic campaigns need more care than a generic setup

Healthcare searches are local, competitive and full of intent. We build Google Ads and SEO around real patient actions — not just clicks.

Physiotherapy

Reach people searching for the treatments you offer, and see which ads book real appointments.

Chiropractic

Get noticed in a busy local market — without paying for clicks that never book.

Counselling & therapy

Sensitive searches handled with care — respectful ads and private, accurate tracking.

Multidisciplinary

Spend follows capacity — split across your practitioners, services and locations.

How it works

A simple, honest four-step process

Understand the clinic

Your services, geography, capacity, and current ads, website and tracking.

Build the campaign

Keyword structure, geo-targeting, negatives, and call, form and appointment tracking.

Launch & learn

Watch search terms, calls, forms, appointments, lead quality and cost per conversion.

Improve & scale

Scale what books patients across paid and organic — the top services and locations.

Real people, not a black box

Your campaign is managed by a real strategist

AI helps us research faster, but real strategists control your work — Google Ads structure, bids and search terms on the paid side, and content and rankings on the SEO side.

Google Ads

Stephen Johnson

PPC Lead

10 years’ experience · Vancouver

Google Ads

Adam Ellard

PPC Strategist

4 years’ experience · Vancouver

Google Ads

Landen Kielpinski

PPC Strategist

Google Ads delivery

SEO

Dan Thompson

SEO Lead

10 years’ experience · Calgary

SEO

Sophie McCammon

SEO Strategist

SEO & local search

Questions clinic owners ask

Frequently asked questions

Book a strategy call

Ready to book more appointments?

Book a no-pressure strategy call and we’ll review your clinic, market and current advertising opportunities.

If we don’t think Google Ads is a good fit, we’ll tell you.

Prefer to book directly?

Choose a time on Calendly or call 778-899-2331.

Request your strategy call

Tell us a little about your clinic and we’ll review it before we talk.

Name

Please enter your name.

Clinic name

Please enter your clinic name.

Please enter a valid email address.

Phone

Please enter a valid phone number.

Clinic type

Please choose a clinic type.

Interested in

Anything else? (optional)

We’ll review your clinic and contact you to arrange a no-pressure strategy call. No spam, ever.

Thanks — we’ve got your details.

We’ll review your clinic and reach out to arrange your no-pressure strategy call.

Pick a time on Calendly